As the spring selling season, the busiest time of the year for the housing market, gives way to summer, aspiring homebuyers in the U.S. can expect to have more options to choose from and greater negotiating power with sellers.

That’s the good news, based largely on the fact that home values have been slowing and mortgage rates are hovering at or below some of the peaks we saw in 2024.

In fact, Zillow forecasts 4.3 million sales of existing homes in 2025, up slightly from the 4 million expected to sell last year, as the combination of lower rates and an uptick in the number of for-sale listings keep markets more affordable. This is especially true in cities with job growth, more people moving in, and new infrastructure, as in the Sun Belt region.

The challenge is whether incomes keep pace. 

Widespread economic uncertainty is curbing buyer enthusiasm. Recent data shows that concerns about job security have increased, which could make both buyers and sellers more hesitant to enter the housing market until the outlook for the economy and job market becomes clearer.

Serious prospective buyers should focus on issues over which they have control, like paying bills on time and keeping their credit scores high.

Sellers may need to be flexible regarding their price point and willing to negotiate with mortgage-approved buyers.

For agents, keeping your pipeline full is the surest way to maximize this summer of cautious optimism.

• Stay abreast of trends – Understand local neighborhood dynamics as well as changing economics
• Sharpen social media skills – Be sure your social media content is both engaging and practical
• Keep up with virtual tours – Immersive 360° home tours allow buyers to explore properties anytime from anywhere

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